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Other links at Promotion > Ethics and Standards
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
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Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
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UK Act of Parliament that covers misleading advertising on the Internet.
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Examines the issues surrounding SEO standards of conduct.
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Worst practices, software and gimmicks to avoid.
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