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Other links at Promotion > Ethics and Standards
Describes the action of cloaking and explains why you should not do it.
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Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
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Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
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Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
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Reviews efforts to create standards for SEO industry and search engine marketing professionals.
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