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Other links at Promotion > Ethics and Standards
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
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Reviews efforts to create standards for SEO industry and search engine marketing professionals.
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Worst practices, software and gimmicks to avoid.
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Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
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UK Act of Parliament that covers misleading advertising on the Internet.
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