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Other links at Promotion > Ethics and Standards
Worst practices, software and gimmicks to avoid.
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Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
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A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
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Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
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