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Other links at Promotion > Ethics and Standards
UK Act of Parliament that covers misleading advertising on the Internet.
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Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
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Reviews efforts to create standards for SEO industry and search engine marketing professionals.
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Examines the issues surrounding SEO standards of conduct.
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A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
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