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Other links at Promotion > Ethics and Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
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Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
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Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
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Describes the action of cloaking and explains why you should not do it.
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Worst practices, software and gimmicks to avoid.
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